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Get Sexy in Sewing – Sarah’s story

So, I was going to do a story on “Does Sexy Sell in Sewing” and comment on how all the Pfaff marketing material spotlights an exotic woman in sexy sewn outfit.

Now, I know that works for beer commercials and cars and all kinds of things… but in sewing?

Yet, with the success of Pfaff, I can’t say that it has harmed them.

Well, I just met Sarah.

She’s a cute young gal who has been clubbing at night promoting certain liquors while she goes through nursing school.

I’m kinda shaking my head as I write this. lol.

Now she saw that as she’s been visiting with some of the strippers, people are selling them bikini’s for $45.

Now Sarah was like “What!?!

She tole me, “I know how much material goes into those skimpy suits and how much it costs.”

So she wanted to set her mom up who was home-bound with harsh arthritis to sew some cute bikinis and she’ll sell them.

So she comes in with a few trials she created.  And one problem was trying to get some elastic up the rear of the bikini bottoms to cup the buttocks appropriately.

And I have no idea.

Luckily, I shared the idea with a friend Shelley.

She was like… okay, reviewed her sewing and explained, for the bikini bottoms, you need to use a different stitch.  You have to use the three dotted zig-zag stitch.

That way there will be a nice smooth comfortable cover.

Now, I expressed some of my ignorance about the exotic dancing industry… and Sarah let me know in a PG-13 way what goes on in the industry and told a few stories.

So, I get the feeling Sexy does sell in sewing.

And sexy sewing sells well to a great niche audience.   –  What do you think?

What kind of audience do you sew to?

Leave me a comment and I’ll write back.

Blessings

SS